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Backlinks Guide

A General Guide about Backlinks in SEO

Backlinks Guide

A General Guide about Backlinks in SEO

For many years, links and content quality have been the most important ranking factors for SEO. Search engines like content that answers questions, but those qualities alone don’t mean it’ll rank. To achieve high rankings, you have to establish authority. Build a strong brand by building relevant links from trustworthy sources, building a loyal audience and cultivating a community that will help you amplify your content.

A backlink is an HTML link to a webpage on another website that originates from one website. Google and other search engine crawlers consider backlinks as “votes” for a specific page. Backlinks tend to boost the rank of pages, with most backlinks on organic search results.

Google has treated links as votes for popularity and importance on the web since the late 1990s.

Likewise, internal links connecting pages within the same domain will serve to make your website more valuable to Google, so long as you link to those pages naturally and in a non-spammy way.

This article will cover everything you need to know about backlinks and link building, so without further ado, let’s get right to business.

What is link building?

A process in which you link to your website through other websites is known as Link Building. Links move users to and from pages on the Internet so that Google can crawl them. It crawls the links between your page and other pages on it, as well as crawling the links between entire websites.

The algorithms used by Google are complex, and they are constantly evolving, but backlinks are still significant in determining how Google categorises pages for which keywords they rank. Link building is one of the many tactics in search engine optimisation (SEO) since backlinks tell Google the website is excellent and worth citing. This drives site rankings up for sites with more backlinks.

Many links aren’t built purposefully by search engine optimisers or marketers. For various reasons, journalists will link to them, such as when they cover a news story and link to a source or when bloggers link to a retailer that they believe sold them their new coffee machine.

Why is Link Building important?

Google heavily relies on link building when determining rankings. “Generally, webmasters can improve their rankings by putting links to their pages from high-quality sites.”

Let’s assume If we own a site that promotes solar panel equipment that we sell, competitors will look at a ranking factor known as link popularity to determine which of our respective pages will rank higher.

Although the example above provides an understanding of why link building is essential, it’s too simplistic. It omits critical factors like:

  • A link’s authority and trustworthiness.
  • An anchor text associated with the incoming links.
  • Content optimisation and search engine optimisation for the respective sites.

It’s crucial to grasp the concept that, as Google says, you’re likely to get higher rankings on your pages with external links if you employ a process to get external websites to link to your pages.

Here are the three main reasons why backlinks are used:

  1. Rankings: Backlinks are viewed by search engines such as Google as votes of confidence. In general, the more options your web pages have, the higher their likelihood will be to rank for relevant search terms. How do we know? We have explored the number of backlinks originating from unique websites (referred domains) and observed a strong correlation between backlinks and organic search traffic.
  2. Discoverability: New content is found by revisiting pages already known to a search engine to check for new links. Because popular pages are reviewed more often by search engines, your content may be discovered more quickly if you get backlinks from popular pages.
  3. Referral traffic: It’s for this reason backlinks are clickable because they point people to valuable resources. You get referral traffic when someone clicks a link on your website.

What are the Best Linking Strategies?

A linking strategy is a plan you create and implement that helps you organise, track, and optimise your links. With the right plan, you can see significant business returns, including a boost in sales and an improvement in your search engine rankings. Here are some best strategies we used to get links:

  1. Use Strategic Guest Blogging:  Increasing numbers of companies and marketers are using blogging as a marketing tool. And for good reasons: the benefits are numerous. Based on HubSpot data, companies blogging generate an average of 97% more inbound links and 55% more website visitors. Guest blogging is likewise gaining popularity among businesses blogging.
  2. Distribute Infographics: Infographics are an excellent way to generate organic traffic to your blog and earn quality backlinks. According to research infographic produces 39% more backlinks than a blog post. Making infographics is an excellent link-building tactic that can’t be ignored.
  3. Use Social Media: Marketing has become almost impossible without social media. Being active on social media boosts your engagements a lot. Share
  4. Resources from Trusted Sites: Such resources are helpful guides you compile or create for your target audience.
  5. Utilise the Broken Links Strategy: The Broken Links strategy is relatively straightforward: Find pages that no longer work and request the blogger to replace the broken link with one that links back to similar content on your page.
  6. Develop Your Brand: One of the best strategies is building your brand. As the brand grows and gains popularity, people will naturally link to you.
  7. Content Co-Branded: Content Co-Branded can make the whole content development and promotion process easier. Creating content may be split into several parts. And then create a campaign to spread the word.
  8. Guestographic: creating infographics and sharing them on other professional websites. It’s informative graphics combined with unique content.
  9. Newsletters: A quality newsletter link is an excellent source of highly targeted traffic (in other words: highly likely links).
  10.  Look for backlinks from competitors: Analyze the backlinks used by them and understand their strategies and what works for them.
  1. Recreating your competitors’ best links: Once you’ve found the backlinks used by your competitors, you can use them as an advantage and replicate them.
  2.  Create link Roundups: weekly, daily, or monthly curated lists of the best content in a particular industry. These pages’ sole purpose is to link out to other websites, so this is a dream for anyone trying to build links.
  3. Keep Track of Your Backlinks: Most people spend time and money trying to get new links, but they don’t track their status. The links will not build or pause appropriately if people do not keep track.
  4. Reclaim Links Through Social Mentions: Link reclamation is also a trendy interest among bloggers. Broken links that do not link to your blog can be reclaimed.
  5. Link to Editorial Sites: These links are the most valuable because they are given freely by sites that aren’t seeking anything in return.

What are High Authority Backlinks, and Why are they important?

A high authority backlink is a link to your site found in one of the following metrics.

  • Alexa Global Rank
  • Moz Rank
  • Domain Authority
  • Trust Flow
  • Citation Flow

A trustworthy site is essentially one that has a high authority. Links to these are generally much more desired than links to low authority or potentially spammy sites. Several factors contribute to site authority, including page and domain authority.

A high authority backlink is equally credible as a form of advertising as a recommendation from a friend or family member. Links from another site are considered a vote for the quality of your site by Google’s algorithms. But Google confirms the assumption by adding PageRank and SEO algorithms to their search engine ranking system.

Backlinks are helpful if they are from high-ranked sites to your site but can damage your SEO and skew your traffic conversion rates if the backlink is from a low-ranked site.

Because of this, the goal is only to build quality backlinks. And the most desirable are backlinks with high authority.

How are high authority backlinks connected to SEO?

When it comes to backlinks, there are four aspects you should pay close attention to when examining your site’s backlinks.

  1. Reputation and influence: Most important is reputation, which is linked to influence on other people. Does the website owner’s influence in the real world extend to other people? Do people listen to what they say? Remember that the more trustworthy a company is in the real world, the more reliable it is online.
  2. Relevance: Does the content of the referring website have anything to do with your business? The relevance factor is used in SEO algorithms to prevent low-ranking websites from squeezing out more established companies. Relevant links connect related pages. The context counts. For example, if a bakery machinery website links to your blog post on the evolution of mass pie production, that backlink would be deemed relevant.
  3. Uniqueness: To assess backlinks for this aspect, you will have to look at your competition. For instance, if everyone in the pie-making industry has backlinks from that baking company, SEO doesn’t matter. Nevertheless, if a site outside your sector has a link directly related to your subject, you can consider it unique. It is likely to be a high authority backlink. A typical example of this high authority backlink is your company’s article on a newspaper’s website.
  4. Clicks: Having a backlink does not make it more valuable to you or the source site. The reasoning is that if nearly no one clicks on the link, its relevance and uniqueness are called into question. Links on the footer of the page don’t count toward SEO. And even if they are included in the ‘high authority’ category, they won’t be considered beneficial.

Can links get your website’s Search Engine Rankings?

An essential part of SEO is link building, which is acquiring relevant backlinks for your website. To achieve a higher ranking on SERPs, you need to focus on developing these external links.  Search engines use backlinks to indicate that the content on the page they target is of high quality, is relevant, and is worth ranking. A site with more quality backlinks is more trustworthy to search engines. Link building can be time-consuming when working with websites pertinent to your industry.

What characterises good SEO links?

The number of backlinks remains a significant factor in organic ranking, so you can’t ignore link building. To know what makes a link suitable, you need to consider several factors. Below mentioned are some of the characteristics a good link has:

  • Good backlinks come from web pages relevant to your page’s topic: An important metric to use when deciding whether a link is good is the page’s relevance to your topic.
  • Good backlinks come from trusted sites, not spam sites: Keep in mind that the TrustRank of the referring pages is significant when it comes to backlinks.
  • Links inside the content: Are you aware that a link’s location on a page can affect its search engine optimisation value?
  • Dofollow and Nofollow links combined: In addition to the Dofollow link, you should also have Nofollow links to make the links look relevant, authoritative, and natural.
  • Links from sites with high domain authority: When a site with a high domain authority links to your site, then it counts as a good link as long as the link is relevant to your hosting page and referring page.
  • Links that flow naturally with the content: Initially, the main challenge is writing naturally. Content writing requires creativity, experimentation, and a willingness to work hard to learn.
  • Links from long-form content are worth more: The fact is, long-form content tends to rank higher than shorter content and drives organic traffic.

What is a link directory?

Directory links are links found within link directories that are used to gather and categorise websites.

The use of web directories and directory links is a long-established feature from the Internet’s earliest days. They provide information about people and businesses, like their home page and contact information.

The newer versions of web directories support entries containing links to the content on a website, divided into categories. Besides the link, directories can also include a description of the content.

The majority of link directories contain only entries covering entire websites instead of a website’s pages. So a link directory’s categories are usually limited.

Initially, web directory sites provided an alternative to searching for information online by browsing topics rather than using search engines. Most directories today allow users to search within their database.

Is Reciprocal link a good idea?

In a link exchange, also known as a reciprocal link, mutual agreements are made between companies eager to benefit from each other’s links.

It’s no secret that reciprocal links have been a popular method of linking building in the early 2000s, but they’ve declined in popularity in recent years.

It’s natural for reciprocal links to happen. After all, they’re a natural part of owning a site.

Providing quality links to relevant sites enhances the overall experience your readers have on your website.

Your readers expect original, valuable content, and your site will earn a place on the throne by consistently delivering it.

Your site will be more trustworthy when it links to high-value content. If a site reciprocates the link, consider that a bonus – quality content is what matters primarily.

The following tips should be considered before engaging in link exchange:

  • Could the external site increase your website’s traffic?
  • What type of content and information does the site share concerning your niche?
  • Are you a competitor to a brand or business? ( The answer for this should be no! )

Should You Consider Buying Backlinks?

Buying backlinks is a common topic among people who want to rank in search engines but is not encouraged. It violates Google’s Webmaster Guidelines and will result in a penalty if you are caught.

Buying backlinks is a Black Hat SEO method used to deceive Google and other search engines to trick them into giving your website a higher ranking than appropriate. You cannot do off-page SEO correctly if you purchase backlinks directly. It is different if you pay for advertisements to gain attention, brand recognition, and backlinks.

Although the notion that you can buy quality backlinks is popular, a backlink that is purchased directly is considered of low quality by most search engines.

Why should you buy backlinks?

Backlinks are an essential strategy for a website. It is needed for ranking a well as promoting. By buying a backlink, you have the following advantages:

  • Increase Page rank(PR)
  • High page authority
  • High domain authority
  • Increased trust flow
  • Get organic traffic

However, buying backlinks comes with risks. To avoid these risk and getting penalised, you may want to consider purchasing specific backlinks such as:

  1. High-quality: Buy high-quality backlinks created from white hat SEO as this won’t cause any problem for the site.
  2. Do Follow And No Follow: Buying DO follow backlinks combined with No-follow backlinks. DO follow backlinks should not be bought alone as it will raise suspicion.

Why Should You Not buy Backlinks?

When you buy backlinks (instead of earning them), you expose yourself to a great deal of risk.

Aside from being against Google’s terms of service, buying backlinks is also against the law.

Furthermore, not all links are equal. Some of these links can damage your website.

Also, if you can buy links from a source, there are thousands of people (maybe more) buying from that source. So, when one of their sites is penalised, google may punish your site as well.

Pros and Cons of Buying Backlinks




There may be an increase in website traffic from purchased links. The link might not send any traffic.
As a result, your website may rank higher for the targeted keywords. Paying for a link that does not pass page rank
Conversions may increase from increased traffic/placed links. Search engines may penalise your site.



Backlinks are crucial when it comes to ranking well in search engines like Google. However, not all backlinks are created equal. Quality and utility are determined by a link’s relevance, placement, and other attributes. A site should be trustworthy and aim for high authority. Links to these are generally much more desired than links to low authority or potentially spammy sites.

A site should focus on getting good links instead of mass purchasing links that contribute to SEO, else the links are pretty much not worthy enough. Reciprocal links are one of the best methods to make your site known. These reciprocal links offer many SEO advantages.

The most important is that it creates more backlinks to your site, boosting your search engines’ ratings. It also provides another method that allows more people to access your content. Buying backlinks ultimately depends if the person is willing to take the risks it brings along their path. If the risk doesn’t matter a lot, we highly recommend getting a High-quality link from white hat SEO to eliminate all the risks.